• Pavithra Ravindran

Why is a content audit important?

A content audit is a process of tracking down all the content created by your company over the years. A content auditor digs content from all your file managers, drives, cloud storage, etc and organizes them in one place.

What do I get out of a content audit?

1. Content Recycling

You get to understand which contents to reuse. Reusing can reduce up to 80% of your content generation costs.

2. Centralization

Content Audit helps you document all your assets in a single place. Since you are organizing content into proper folders, you don’t have to spend lots of time searching for a particular file.

3. Content Repurposing

You can convert your best content into different forms and market it. For example, you can convert a good article into a video, a presentation, an infographic, etc. This will reduce your research effort. Also, saying the same thing in different forms will reinforce the idea deep into the minds of your target audience.

4. Historical Optimization

Content audit helps you understand the areas that need to be improved on your website. Improving the already-published content is called historical optimization. Historical optimization increases your SEO score.

5. Learn from Mistakes

Content Audit helps you understand what worked and what didn't. You can learn from your mistakes and make better decisions.

How often should I do a content audit?

It depends on the kind of business. If you are running an online magazine or an e-learning company, you would probably generate content daily. A company like this should conduct a monthly audit. The audit frequency reduces to quarterly, bi-annually, and yearly based on the frequency of content generation.

Who should I contact for getting a content audit?

1. Companies without a marketing team

If you don’t have your own marketing team, you can either approach a content marketing agency or a freelance content marketer. If you are choosing a freelancer, ensure that she has enough expertise.

2. Companies with a marketing team

If you have an in-house marketing team, they can do it. However, have an external content marketer look over the project for a fresh perspective.

ContentStac has the expertise to deliver this content audit for your Company. We have a bunch of delighted clients who have found this creatively and financially rewarded. Please reach us for a detailed plan to suit your needs.

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